From concept to MVP: Designing multi-sided ride sharing platform to validate its feasibility

hab had secured government funding to run a second pilot of its ride-sharing service, moving from service exploration toward a production-ready platform. While the vision was clear, many fundamental aspects of the service, including how transportation would operate and what the MVP should include, had yet to be defined.

Before investing further, the company needed evidence that families would adopt the service and that it could operate sustainably. The pilot was designed to validate both customer demand and operational feasibility before deciding whether the business should scale

• —Multi-sided platform design: Owned the design of a four-sided platform spanning parent, driver, operator, and administrator experiences as the company's first and sole designer
• —Discovery & Product direction: Conducted user research that shaped the product strategy and pilot scope
• —Service Design: Defined the end-to-end operating model before interface design began, establishing the foundation for user experiences
• —Product definition: Worked with the founder and engineering lead to determine MVP scope, balancing learning goals, operational constraints, and development effort.